Samsung 4K UHD 43" Smart LED TV

There are moments that deserve more than a glance — they deserve your full attention. The Samsung 43" 4K UHD Smart LED TV transforms everyday viewing into something unforgettable. It draws you in, holds you there, and makes you feel every frame — as if you’re not just watching a story unfold, but stepping inside it.

This is more than just a screen. It’s a canvas for emotion, a portal for connection, and a centerpiece that turns casual viewing into meaningful experiences. Whether it’s laughter shared during a family movie night or the quiet awe of a perfectly lit scene, this TV helps you see not just with your eyes — but with your heart.

With Samsung’s trusted innovation and elegant design, this television becomes part of your life, not just your living room.

4K Ultra HD Resolution: Experience the detail you've been missing. With four times the pixels of Full HD, the Samsung 4K UHD display renders each scene with exceptional clarity and texture — from the shimmer of moonlight on water to the intricate patterns in fabric or faces.

PurColor for Vivid Realism: Feel like you're there. Samsung’s PurColor technology fine-tunes every hue for stunningly lifelike tones. Whether you're watching nature documentaries or vibrant animations, colors appear rich, natural, and deeply immersive.

HDR (High Dynamic Range): Life isn't flat, and neither should your picture be. HDR brings greater depth, letting you see brighter whites, deeper blacks, and an expanded range of contrast — so sunsets feel warmer, city lights sparkle brighter, and shadows whisper with hidden detail.

Smart Hub Powered by Tizen OS: Everything you love, effortlessly organized. The intuitive Smart Hub lets you stream your favorite apps, browse live TV, or pick up where you left off — all with a sleek interface that learns your preferences and responds instantly.

Voice Control Ready: Sometimes, the simplest gesture is speaking. Control your TV hands-free with Bixby, Alexa, or Google Assistant. Change channels, adjust volume, search for shows — all with your voice, so you never miss a moment.

Crystal Processor 4K: Every scene, intelligently enhanced. The powerful Crystal Processor 4K upscales lower-resolution content and optimizes performance in real time, delivering a smooth, cinematic experience no matter what you're watching.

Adaptive Sound: Sound that listens. Adaptive Sound automatically analyzes the content you're watching and fine-tunes the audio to match — so action scenes hit harder, dialogue comes through clearer, and everything feels just right.

Slim, Minimalist Design: Built to blend, not distract. With its thin bezels and clean lines, this TV fits seamlessly into any space. It's designed to look just as beautiful when it's off as it does when it's on.

Complete Connectivity: Multiple HDMI and USB ports, Wi-Fi and Bluetooth support — connect your console, stream from your phone, or plug in a hard drive. However you live, this TV is ready to play along.

Energy Efficient Engineering: Backed by Samsung’s commitment to sustainability, this TV uses power wisely without compromising performance — so you can watch smarter, not harder on the planet.